Why “Strong is the New Skinny” and How Emsculpt NEO Can Help You Get There

Why “Strong is the New Skinny” | RefinedMD, Los Gatos + San Jose

Why “Strong is the New Skinny” and How Emsculpt NEO Can Help You Get There

We know—“strong is the new skinny” is a problematic phrase. After all, there’s absolutely nothing wrong with being skinny or any other shape. However, this motto has been emblazoned across gym tees and tanks for years now, and regardless of its inherent issues, there’s an underlying message here that’s hard to miss and wholly positive: women are strong. They are powerful. And we’ve come a long way since the days of the idyllic waif or hyper-curvy pinup with nary a muscle to be seen. Let’s examine how this came to be and what you can do to embrace your strength.

The so-called “ideal” figure, particularly for women, changes over the years. Although we at RefinedMD don’t prescribe to the idea that there is such a thing, and of course many times these ideals are shaped by (you guessed it!) not women, it is still interesting to trace the evolution of exemplified female forms. In the 1920s, it was the lanky tomboy look (note: no muscles). By mid-century it was the super-sexy, curvy Marilyn moments (note: no muscles). During the latter half of the twentieth century, Twiggy segued into the heroin-chic look embodied by Kate Moss (note: still no muscles). It might not seem like these aesthetics have much in common, but whether it was all about being delicate and fragile (the 70s – 90s) or exaggerating what is deemed wholly feminine (the 50s and 60s), at the heart of these looks is the notion that women should not be strong and powerful. Well, that’s just wrong. Enter the 2020s.

Women Go Full Rosy the Riveter

In the past century, at least in Western countries, we have somehow “forgotten” that women are incredibly strong—and they can look like it if they want to! Inner strength is a given, but if you want to show off your power in a visual way, that’s going to require muscle growth and strength. However, everybody (men and women alike) struggle in our oft-sedentary lifestyle when it comes to growing and maintaining muscles. That’s unfortunate since muscles become more and more important as we grow older. Sarcopenia, the natural loss of muscle with age, begins around age 30 and the rate increases each decade.

Muscles (again, on everyone!) not only look good, but they are an important part of staying healthy as we get older. It’s harder to put on muscle mass once you hit 30, making things even more challenging. That’s where Emsculpt NEO comes in. It’s not an alternative to strength training, but a complement to it.

How Emsculpt NEO Works

Emsculpt technology is revolutionary and debuted just a few years ago. The original Emsculpt forces targeted muscles into 20,000 supramaximal contractions in half an hour and can be used on virtually any muscle you typically work out at the gym. It’s the same as doing, for example, 20,000 crunches. Most clients benefit from an initial series of 3 – 6 sessions per site, with appointments spaced one month apart. Then, maintenance sessions every six months can help you keep those results.

Emsculpt NEO is the latest iteration of the tech, equipped with radiofrequency (RF) technology to not only build muscle but also dissolve unwanted fat. When you blast away the fat that covers the muscle, they look even bigger, stronger, and more toned. Ultimately, Emsculpt NEO lets you achieve what is impossible at the gym: fully targeted muscle-building and spot reduction of fat.

The Emsculpt Difference

Whether you’ve hit a plateau on your fitness journey or want a solid foundation to get back on track, Emsculpt NEO can help get you there. It’s safe, effective, and works just like muscle-building does at the gym. Initial results will start to show about 6 weeks after your first session, so book now and get swimsuit ready for summer!

With Emsculpt NEO, you’re tackling the two dimensions of “getting gains” in just 30 minutes. Radiofrequency is a well-studied method for burning away small amounts of fat—and once those particular fat cells are gone, they’re gone for good. Emsculpt NEO is suitable for both men and women, but we’ve seen an influx of women in recent months committed to reclaiming their warrior status with a body that’s strong and beautiful. Contact RefinedMD today or complete the online form for the quickest response.