12 May Makers of Emsculpt Make Progress in Stopping Fakes
BTL, the makers of Emsculpt and Emsculpt NEO, enjoyed a win recently when it comes to stopping fake products from getting into the hands of consumers. Emsculpt quickly became one of the most popular non-invasive treatments at RefinedMD. Also a celebrity favorite, it works by forcing targeted muscles (and only targeted muscles!) into 20,000 supramaximal contractions in just 30 minutes. It can be used on virtually any muscle you would want to tone and tighten. These types of contractions are exactly what you achieve in the gym, but they are executed flawlessly with Emsculpt and pose no “gym risks” such as a torn muscle. It isn’t an alternative to working out, but rather a complement to it or a great way to set a solid foundation for a new strength-training regimen.
Emsculpt NEO is a game changer because it features HIFEM technology, capable of burning small amounts of unwanted fat while simultaneously building muscle. It isn’t a “weight loss” technology since it focuses on contouring and sculpting. However, since all Emsculpt technology works best for those at or near their goal weight, the added benefit of burning fat can be beneficial for problem areas like the abdomen. We continue to carry both technologies because there are some areas where you want more muscle with the fat (like the booty for many) and some areas where you want muscle without the fat.
Fakes Stopped at the Border
Recently, BTL went public with a string of victories as they maintain a commitment to protecting both consumers and legitimate medical providers who use their devices. They have undertaken legal action to seize illegal importation at the border, rightfully claiming that these illegal happenings infringe on their intellectual property rights. There are several court documents filed by BTL that describe how knockoffs are being used and sold, all while promising the exact results that real Emsculpt technologies provide (backed by years of research in over 40 peer-reviewed journals). “No one should believe the false promises of imitator devices,” warns the BTL Director of Development.
BTL has been working with US Customs and Border Patrol to help identify and seize fakes as part of their ongoing anti-counterfeit program. Most recently, CPD found 20 devices that were being illegally imported. This comes on the heels of eight lawsuits filed by BTL last summer against distributors and purchasers who were infringing on their trademarks. Thus far, there have been thousands of infringement posts taken off of social media, one of the most popular places where counterfeit devices are being marketed. In February, a Florida judge awarded over $46,000 in lawyer fees along with a $175,000 judgment to the company for “unlawful use of BTL’s trademarks.”
What You Need to Know
Always trust only medical professionals with all of your treatments and procedures. A medical office that is home to MDs is where you will be sure to have the safest, legitimate technologies and procedures available to you. In many cases, these fake and illegally procured devices also come with a suspiciously low price tag for consumers—so if it sounds too good to be true, it probably is. When a fake device is used, it can be pointless at best and harmful at worst. There is no telling what a fake device might actually be doing to your body (if anything at all), but one thing is certain: it’s not going to give you the results you want or expect.
If you’re interested in the real Emsculpt or Emsculpt NEO experience, schedule a consultation or appointment today. These treatments are safe and effective for adult men and women of all ages and of any body type. Get muscles that are stronger, healthier, and look great in swimwear just in time for the summer. On average, most people require 3 – 6 sessions spaced one month apart for initial best results, followed by maintenance sessions every six months. Results are not immediate, just like toning muscles at the gym isn’t immediate, but most people start to see some changes after just one month of the first session. You can also combine Emsculpt with other treatments, such as CoolSculpting, for faster and better outcomes. Contact us today for more information or to book your session by calling the RefinedMD office or filling out the online contact form.